Author name: Ganesh Shanmugam

I'm Ganesh Shanmugam, a SaaS marketer with a passion for helping businesses thrive in the digital world. I combine my expertise in SEO and performance marketing to craft data-driven strategies that deliver real results. When I'm not geeking out over analytics or A/B testing, you can find me sharing my insights on LinkedIn and helping fellow marketers achieve their goals.

What is Google Ads and How do they work

What is Google Ads and How do they work? All about Google Ads

Thanks to Google, you don’t have to ask people or go places to find information anymore. You can just use your phone! People even say, “Just Google it,” when you ask them to explain something. Google is really popular now, and people often buy things after looking them up on Google. This makes Google a […]

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Can I use competitor brand keywords in google ads

Can i use Competitor Brand Keywords in Google Ads

What if your competitor is Zoho, and you offer similar products? You start running ads targeting their brand name. Naturally, people click on your ads, even though they searched for Zoho – that’s the power of competitor brand keyword advertising. But can you actually use competitor brand keywords in Google Ads? Let’s find out. Can

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Google Search Ads

Google Search Ads – Complete A to Z Tutorial Guide [2024]

Imagine your business having a little spotlight on Google, shining right when people are actively searching for what you offer. That’s the magic of Google Search Ads! It’s like having a friendly salesperson gently tap someone on the shoulder and say, “Hey, looking for this? We’ve got you covered!” A Google Search Ads campaign is

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