Ever noticed those eye-catching videos that pop up while you’re browsing online? They’re not just there by chance – it’s the magic of online advertising at play.

Pictures are powerful, but videos are even better! Online ads offer a fantastic way to use videos to grab your audience’s attention and get results.

Let’s explore how to use videos to tell your brand’s story in a way that truly captivates people.

Can you have Videos on Google Ads? [Answered]

Yes, you absolutely can have videos on Google Ads.

In fact, video ads are a powerful way to engage your audience and promote your products or services across various Google platforms, including YouTube and its partner sites.

Google Ads offers multiple video ad formats tailored to different objectives:

Ad Format Description Duration Skippable Placement Best for
Skippable in-stream ads Play before, during, or after other videos on YouTube. Variable Yes (after 5 seconds) YouTube
Driving conversions, increasing product consideration
Non-skippable in-stream ads Shorter ads that play before, during, or after other videos on YouTube. Up to 15 seconds No YouTube
Reaching a wide audience, increasing brand awareness
In-feed video ads Appear alongside other content on YouTube and partner sites. Variable User-initiated YouTube, partner sites
Driving engagement, increasing views
Bumper ads Very short, non-skippable ads. Up to 6 seconds No YouTube
Building brand awareness, reaching a wide audience
Outstream ads Play outside of video content, often within mobile apps and websites. Variable User-initiated Mobile apps, websites
Reaching people on mobile devices, increasing brand awareness

What is the Google ad policy for video?

Video Length

  • Skippable ads: There’s no strict time limit, but shorter videos (under 3 minutes) tend to work better.
  • Non-skippable ads: These can’t be longer than 15 seconds.

Data Collection in Videos

Tracking pixels: You can use them to collect data, but there are rules:

  • They must be secure (SSL-compliant).
  • You can only use them for specific events (like when the ad is shown, viewed, or skipped).
  • You’re limited to 3 tracking pixels per event.
  • You can’t use Javascript for data collection.

Other Important Things to Keep in Mind

  • Video format: Make sure your video is in an approved format (like .mp4, .mov, etc.).
  • Video availability: The video needs to be publicly available (not private or hidden).
  • Clear content: Your video should be easy to understand and clearly show what you’re advertising. Include your name or logo.
  • Video quality: The video needs to look good – no blurry or pixelated footage.
  • Sexual content: Google has rules about what kind of sexual content is allowed in ads.
  • Copyrights: If you’re using copyrighted material, you need to have permission.
  • Third-party ad serving: Any third-party tracking tools you use need to follow Google’s rules.
  • YouTube ads: There are additional requirements if your video ads will be shown on YouTube.

Conclusion:

Yes, you definitely can use videos in your Google Ads! Videos are a great way to make your ads stand out and connect with people.

Videos are eye-catching and fun and can show your products or services in action. If you want to make your ads more effective, give them a try!

Published On: October 9th, 2024 / Categories: Google Ads /

About the Author: Ganesh Shanmugam

I'm Ganesh Shanmugam, a SaaS marketer with a passion for helping businesses thrive in the digital world. I combine my expertise in SEO and performance marketing to craft data-driven strategies that deliver real results. When I'm not geeking out over analytics or A/B testing, you can find me sharing my insights on LinkedIn and helping fellow marketers achieve their goals.

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