Author name: Ganesh Shanmugam

I'm Ganesh Shanmugam, a SaaS marketer with a passion for helping businesses thrive in the digital world. I combine my expertise in SEO and performance marketing to craft data-driven strategies that deliver real results. When I'm not geeking out over analytics or A/B testing, you can find me sharing my insights on LinkedIn and helping fellow marketers achieve their goals.

Abandoned Cart Email Subject Lines

Abandoned Cart Email Subject Lines Examples & Strategies [2025]

A staggering number of online shoppers—nearly 70%—abandon their carts before completing a purchase. That’s a huge chunk of potential revenue vanishing before your eyes! But don’t worry, there’s a secret weapon to win back those almost-customers: abandoned cart emails. And the key to unlocking their effectiveness? A killer subject line that grabs attention and entices […]

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Are Abandoned Cart Emails Transactional_

Are Abandoned Cart Emails Transactional​? [Answered]

You’ve probably received an abandoned cart email before. You add some items to your online shopping cart, but then you get distracted and leave the site without completing your purchase. This is a common occurrence in online shopping, contributing to the Cart Abandonment Rate, which measures how often customers leave items in their cart without

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Average Abandonment Cart Rate by Industry

Average Abandonment Cart Rate by Industry [2025 Updated]

Shopping cart abandonment is a persistent challenge for e-commerce businesses. It happens when a potential customer adds items to their online shopping cart but leaves the website before completing the purchase. Abandoned carts represent lost revenue and can significantly impact a business’s bottom line. In fact, the yearly cost of abandoned carts is estimated to

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Cart Abandonment Rate

Cart Abandonment Rate: Industry Benchmarks & Best Practices

What is the Cart Abandonment Rate? Cart abandonment rate is the percentage of online shoppers who add items to their virtual shopping cart but then abandon it before completing the purchase. It’s like a ratio that shows how many people leave their carts compared to the number who start the checkout process. This helps us

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Facebook Ads for Online Coaches & Course Creators

Facebook Ads for Online Coaches & Course Creators [2024]

Hey there! If you’re an online coach or course creator looking to grow your business, you might be wondering if Facebook Ads are the right tool for you. Well, the good news is that they absolutely can be! Facebook Ads can be your megaphone, helping you reach the exact people who need your expertise and

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How To Download Facebook Ad Library Videos

How To Download Facebook Ad Library Videos [4 Ways to do it]

Have you ever wondered how to get your hands on those eye-catching Facebook ad videos for inspiration or analysis? It’s easier than you might think! In this guide, we’ll discuss several simple methods for downloading videos from the Facebook Ad Library, using both free tools and handy browser extensions. How To Download Facebook Ad Library

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