Is gclid only google ads? and Know what it is in Detail [2024]

Most people use digital ads instead of traditional ads because they can be trackable. So you can easily see what is working and what is not. Then, you can shift your budget accordingly.

For that purpose, you use UTM (URL tracking parameter).

Gclid is also a UTM Parameter, and you can learn about that in detail. Also, the answer is that Gclid is only for Google ads.

Is GCLID only google ads?

Yes, GCLID is only for Google Ads. 

What is GCLID?

GCLID (Google Click Identifier) is a URL tracking parameter added to the end of a URL when a user clicks on a Google Ad. This allows Google to track the user’s journey from the ad click to any actions they take on your website, such as conversions.

URL Example: ganeshshanmugam.com/gclid=CjwKCAjwodC2BhAHEiwAE67hJB29e0z-xdfO9jVHMMvawNt-kb8NO3MRZxw_7jEPgU0Wv6Czp8zK0ho

Here’s the real-time example:

GCLID is automatically added to your website links when you turn on a setting in Google Ads called “auto-tagging.”

This helps Google Ads track when people click your ads and then take actions on your website, like making a purchase.

It also lets Google Ads share this information with Google Analytics so you can see how your ads are performing. Additionally, it can be used to track offline actions, like phone calls from your ads.

What is the difference between GCLID & UTM?

GCLID only works for tracking clicks from Google Ads. If you’re running ads on other platforms like Facebook or LinkedIn, you’ll need to use something called UTM parameters to track those clicks.

UTM parameters are extra bits of information you add to your website links. They let you see where your website visitors are coming from.

Conclusion

I hope you got your answer on “Is gclid only google ads” with clear example.

Let me know in the comments if you have any other doubts in Google Ads.