Can i use Competitor Brand Keywords in Google Ads

What if your competitor is Zoho, and you offer similar products? You start running ads targeting their brand name.

Naturally, people click on your ads, even though they searched for Zoho – that’s the power of competitor brand keyword advertising. But can you actually use competitor brand keywords in Google Ads? Let’s find out.

Can I use Competitor Brand Keywords in Google Ads?

Yes, you can use your competitor’s brand names as keywords in your Google Ads campaigns.

This is a common and effective tactic to attract potential customers actively searching for your competition.

However, there’s one important rule to keep in mind:

“You cannot use your competitor’s brand name in your ad text.”

Doing so could lead to trademark issues and get your ads disapproved.

Why you must use competitor brand keywords in Google Ads:

You must use competitor brand keywords in Google ads because to

• Reach the right people: When people search for your competitor, it shows they want something you also sell. Your ad can show up next to theirs, so you can introduce your brand and maybe get their business.
• Show what makes you better: In your ad, you can subtly point out what’s special about your product compared to your competitor without actually saying their name.
• Keep up with the competition: By bidding on competitor keywords, you make sure you’re not missing out on potential customers and sales.

Also Read: Google Ads for Online Coaches & Course Creators

Conclusion:

In short, using your competitor’s brand names in your Google Ads can be a smart move. It helps you reach people who are already looking for what you sell. Just remember, you can’t use their name in your ad itself.

Run ads for your business-related keywords before going straight for the competitor keywords and conquering them.

I hope you love this answer. Let me know in the comments if you have any doubts about this.